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The New creative directors for Generra, Swaim and Christina Hutson are working on their first collection for the brand. Generra was the brand that pioneered the eighties color-change fabric, Hypercolor. Swaim and Christina have commissioned photographer and filmmaker KT Auleta to shoot Viera-Newton raring around town on a motorcycle to the sounds of indie band Sleigh Bells. Between Auleta, Viera-Newton, Sleigh Bells, and the Hutsons themselves, it’s enough cool-kid cred to make your head explode—which may explain the video’s colorburst effects. (Well, that, or Generra’s status as the ancestral home of Hypercolor, the eighties color-change fabric.)
Generra’s New Girl
The New creative directors for Generra, Swaim and Christina Hutson are working on their first collection for the brand. Generra was the brand that pioneered the eighties color-change fabric, Hypercolor. Swaim and Christina have commissioned photographer and filmmaker KT Auleta to shoot Viera-Newton raring around town on a motorcycle to the sounds of indie band Sleigh Bells. Between Auleta, Viera-Newton, Sleigh Bells, and the Hutsons themselves, it’s enough cool-kid cred to make your head explode—which may explain the video’s colorburst effects. (Well, that, or Generra’s status as the ancestral home of Hypercolor, the eighties color-change fabric.)